😳 Messi's Drink Company Sues KSI and Logan Paul's Prime Hydration

Hey Frontier squad! ⚡ In today’s newsletter, powered by Valkence, we’ve got a mixed bag of topics to cover.

Here’s what’s shocking the world today:

• Conor McGregor Challenges KSI to a Fight Over "Bulls**t" Song

• Kick Co-Founder Calls Dr. Disrespect Deal a "Waste of Money"

• Kai Cenat Announces Mafiathon 2 to Reclaim Twitch Subscriber Record

• Jack Doherty Joins Twitch After Kick Ban for Crash

• Legal Battle Erupts Between Mas+ and Prime Hydration

Let’s get into it all!

STORIES SPARKING INTEREST

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Conor McGregor Challenges KSI to a Fight Over "Bulls**t" Song

Conor McGregor has offered to fight KSI in the ring, citing the backlash surrounding KSI’s song Thick Of It as the reason. McGregor, unimpressed by the track, declared, "I’ll fight him for that bulls**t song he released alone!" This challenge comes as KSI faces criticism for the song, which fans and content creators have widely labeled as one of his worst releases.

KSI wasted no time responding, calling McGregor an "idiot" and mocking him on social media, even joking about the quality of McGregor’s voice. The exchange adds fuel to the ongoing drama surrounding KSI, with his critics growing, including fans on his subreddit. Meanwhile, rapper Drake also joined the trolling, calling the song a "banger" to irritate others.

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Kick Co-Founder Calls Dr. Disrespect Deal a "Waste of Money"

Kick co-founder Edward "Eddie" Kraven has expressed skepticism about the potential for signing Dr Disrespect, calling it a "waste of money." In a recent interview with Rod “Slasher” Breslau, Eddie explained that while the deal might bring a temporary surge in viewership, it would ultimately harm Kick's reputation. He emphasized that Kick should evaluate partnerships from a business perspective, rather than being swayed by drama or short-term gains.

Eddie further explained that Dr Disrespect, though currently unmonetized on YouTube, may be tempted to stream on other platforms, but signing him wouldn’t align with Kick’s long-term strategy. This comes as Kick continues to tighten its policies, recently banning streamers for inappropriate behavior, signaling a commitment to maintaining a safer streaming environment.

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Kai Cenat Announces Mafiathon 2 to Reclaim Twitch Subscriber Record

Kai Cenat is preparing to reclaim his title as Twitch's most-subscribed streamer with an upcoming subathon, Mafiathon 2. This comes after VTuber IronMouse broke his 2023 record of 306,621 subscribers with a record-breaking 326,252 during her subathon in 2024. While Kai congratulated IronMouse initially, he quickly vowed to surpass her and take back the top spot. IronMouse, showing sportsmanship, welcomed the challenge, calling it "incredible" if Kai managed to reclaim the record.

Kai made history in 2023, surpassing streamers like Ludwig and Ninja to become the most-subscribed creator on Twitch. Now, with fans eagerly awaiting the event, Kai has teased Mafiathon 2 during a stream with WWE legend John Cena. Though the exact date remains unannounced, the anticipation is building for what promises to be a major Twitch showdown.

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Jack Doherty Joins Twitch After Kick Ban for Crash

Controversial streamer Jack Doherty has joined Twitch after being permanently banned from Kick for crashing his McLaren while distracted by his phone, an incident that injured his cameraman. Kick took swift action against the 21-year-old following the October crash, sparking widespread criticism. Doherty's Twitch debut on October 11 was brief, where he admitted feeling out of place and asked viewers for advice on avoiding another ban.

Doherty, who expressed hope of being unbanned from Kick, faces a major hurdle as Kick co-owner Adin Ross has demanded $300,000 to lift the ban. Ross also sarcastically taunted Doherty to "go to Twitch and get banned" if he didn’t pay. Despite backlash over his TikTok live asking for donations, Doherty attempted to make amends with his injured cameraman by gifting him a luxury jet ski. Now, as he navigates Twitch’s stricter content guidelines, questions loom over how long his controversial behavior will last on the platform.

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Legal Battle Erupts Between Mas+ and Prime Hydration

Mark Anthony International, distributor of Lionel Messi’s drink brand Mas+ by Messi, has filed a lawsuit against Prime Hydration, accusing the company of anti-competitive behavior. Prime, created by Logan Paul and KSI, allegedly demanded that Mas+ stop selling its product due to claims of similar packaging. Messi launched Mas+ in June 2024, and while some fans noticed design similarities, Mark Anthony counters that Prime is trying to stifle competition.

The lawsuit, filed on October 8, seeks to prove that Mas+ isn’t infringing on Prime’s trademark. Mark Anthony claims Prime is monopolizing common packaging elements used in the hydration drink industry. They conducted a survey showing no confusion between the two brands, highlighting differences in packaging, branding, and Messi’s image compared to Paul’s controversies. This legal battle emphasizes the fierce competition and celebrity influence in the sports drink market.

TODAY’S ZAPS

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RETURNING TO THE GRID

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That wraps up today’s newsletter

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