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🛒 Walmart to Raise Prices Over Tariffs

Its CFO says that consumers will likely see price increases starting later this month

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Hey squad! âšĄ In today’s newsletter we’ve got a mixed bag of topics to cover.

Here’s what’s shocking the world today:

  • Walmart Will Raise Prices Due to Tariff Costs

  • Max Is Changing Its Name Back to HBO Max

  • PlayStation 5 Price Hike Could be Next Due to Tariffs

  • Apple Launches Next-Gen ‘CarPlay Ultra’ Software

Let’s get into it all!

STORIES SPARKING INTEREST

SHOPPING
Walmart Will Raise Prices Due to Tariff Costs

Eduardo Munoz Alvarez/AP

Walmart is preparing for higher prices as tariffs from the Trump administration remain steep. CFO John David Rainey told CNBC that consumers will likely see price increases starting later this month, with even bigger hikes coming in June. While Walmart and its suppliers will absorb some costs, the scale of tariffs—on goods from countries like China, Mexico, and Vietnam—is too large to avoid passing on to shoppers.

CEO Doug McMillon echoed this during Walmart’s recent earnings call, saying that even with reduced tariffs, the company’s tight margins mean they can’t absorb all the added costs. As a result, customers should expect to pay more at checkout soon.

ENTERTAINMENT
Max Is Changing Its Name Back to HBO Max

Warner Bros. Discovery

Warner Bros. Discovery is bringing back the HBO Max name this summer, reversing the rebrand it made in 2022. This marks the second major name change for the streaming service in just three years, as the company aims to boost global subscriber growth.

CEO David Zaslav emphasized that HBO stands for premium, high-quality content—something viewers want more than just quantity. By returning to the HBO brand, Warner Bros. Discovery hopes to strengthen the platform’s identity and drive long-term growth.

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GAMING
PlayStation 5 Price Hike Could be Next Due to Tariffs

Charles Sims

Sony’s CFO, Lin Tao, warned that the price of the PlayStation 5 could rise again due to tariffs between China and the U.S. During their quarterly earnings, Tao explained they’re managing a cost impact of about 100 billion yen (roughly $512 million), which might lead to higher prices for customers and changes in shipment allocation.

Rather than just calculating simple tariffs, Sony is closely watching market trends and exploring different ways to handle these costs. With such a significant amount to cover, it’s likely gamers could see the PS5 getting more expensive soon.

TECH
Apple Launches Next-Gen ‘CarPlay Ultra’ Software

Apple

Apple’s next-gen CarPlay has arrived, exclusive to Aston Martin drivers in the US and Canada. Existing Aston Martins with the latest infotainment system will get CarPlay Ultra via software update soon, while new orders come with it pre-installed. You’ll need an iPhone 12 or newer running iOS 18.5 or later.

First teased nearly three years ago, CarPlay Ultra goes beyond the central screen—it can take over every display in the car, including the instrument cluster. This lets your iPhone’s apps and customizable widgets fully integrate with your vehicle’s dashboard for a seamless Apple-powered driving experience.

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